oneworld CEO Bruce Ashby
Bruce Ashby is oneworld's CEO.The airline industry veteran took on the leadership of the leading global airline alliance in December 2010.
Before his oneworld appointment, he spent 16 years working for US airlines and then headed start-up carriers in India and the Middle East.
He entered the airline industry in 1987 as a consultant, joining United Airlines full-time in 1989 as Manager Operations Research. He remained with the airline until 1995, serving in several positions, including Vice-President Financial Planning and Analysis and Vice-President Finance and Treasurer.
He then moved to Delta Airlines, as Vice-President Marketing Development.
In 1996, he joined US Airways as Vice-President Financial Planning and Analysis. In 1997, he was named its Senior Vice-President Planning and then, in 1999, Senior Vice-President Corporate Development and IT. He served as US Airways' Senior Vice-President Alliances from 2003 to early 2005 - as the airline joined Star Alliance - before stepping up to become Executive Vice-President Marketing. At the same time, he also led US Airways Express, the group's regional operation, as its President, from 2003 to 2005. During this time, he played a central role in the restructuring of US Airways out of Chapter 11 bankruptcy and negotiating and planning its merger with America West.
As the merger was completed in late 2005, he moved to India to launch IndiGo as its CEO. After three years leading the Indian airline, he was recruited in late 2008 to serve as CEO of Saudi Arabia's SAMA Airlines.
Besides English, he speaks French, Italian and some Hindi. Aged 52 and with US citizenship, he is a graduate of Stanford University.
- Serve almost a thousand airports in more than 150 countries, with more than 14,000 daily departures.
- Carry some 500 million passengers a year on a combined fleet of almost 3,500 aircraft.
- Generate US$ 140 billion annual revenues.