oneworld CEO Bruce Ashby
Bruce Ashby is oneworld's CEO.The airline industry veteran took on the leadership of the leading global airline alliance in December 2010.
Before his oneworld appointment, he spent 16 years working for US airlines and then headed start-up carriers in India and the Middle East.
He entered the airline industry in 1987 as a consultant, joining United Airlines full-time in 1989 as Manager Operations Research. He remained with the airline until 1995, serving in several positions, including Vice-President Financial Planning and Analysis and Vice-President Finance and Treasurer.
He then moved to Delta Airlines, as Vice-President Marketing Development.
In 1996, he joined US Airways as Vice-President Financial Planning and Analysis. In 1997, he was named its Senior Vice-President Planning and then, in 1999, Senior Vice-President Corporate Development and IT. He served as US Airways' Senior Vice-President Alliances from 2003 to early 2005 - as the airline joined Star Alliance - before stepping up to become Executive Vice-President Marketing. At the same time, he also led US Airways Express, the group's regional operation, as its President, from 2003 to 2005. During this time, he played a central role in the restructuring of US Airways out of Chapter 11 bankruptcy and negotiating and planning its merger with America West.
As the merger was completed in late 2005, he moved to India to launch IndiGo as its CEO. After three years leading the Indian airline, he was recruited in late 2008 to serve as CEO of Saudi Arabia's SAMA Airlines.
Besides English, he speaks French, Italian and some Hindi. Aged 50 and with US citizenship, he is a graduate of Stanford University.
oneworld is an alliance of the world’s leading airlines committed to providing the highest level of service and convenience to frequent international travellers. oneworld airlines include airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malaysia Airlines, Qantas, Royal Jordanian and S7 Airlines, and around 30 affiliates. SriLankan Airlines and Qatar Airways are on track to join soon.
Between them, these airlines:
- Serve some 860 airports in almost 160 countries, with more than 9,300 daily departures.
- Carry almost a million passengers a day on a combined fleet of more than 2,500 aircraft.
- Generate nearly US$ 120 billion annual revenues in total.
oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Top tier cardholders (Emerald and Sapphire) enjoy access to some 550 airport lounges. The most regular travellers (Emerald) can also use fast track security lanes at select airports and extra baggage allowances.
oneworld is currently the holder of three leading international awards for airline alliances - named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2012 Awards for the third year running, the World’s Leading Airline Alliance in the 2012 World Travel Awards for the 10th year running, and Australian Business Traveller Best Airline Alliance in 2012 for the second year running.