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Dentsu America wins oneworld global advertising account

Dentsu logo

oneworld has named New York-based full service advertising agency Dentsu America as its global agency of record, responsible for the alliance's strategic brand messaging and creative development as well as media planning duties worldwide. ...more

bmi British Midland flights to become part of oneworld on phased basis from 23 May

bmi tailfin

Flights operated by bmi British Midland will become part of oneworld in a series of phased moves starting on 23 May, as its planned integration into British Airways moves a step closer following its purchase last month by British Airways and Iberia parent IAG. ...more

oneworld member airlines sweep board for best loyalty schemes

Frequent flyer cards

oneworld alliance members swept the board in a survey to find the best airline loyalty schemes - taking every single top award. ...more

Double miles offer to frequent flyers as airberlin joins

oneworld airberlin FFP promotion

A special double miles offer is being made to cardholders of all oneworld® member airlines' frequent flyer programmes - including those of airberlin's topbonus programme - to mark the addition to the alliance today of Germany's second biggest airline, along with its group member Austria's NIKI. ...more