oneworld CEO Bruce Ashby (content)

oneworld CEO Bruce Ashby

Bruce Ashby is oneworld's CEO.The airline industry veteran took on the leadership of the leading global airline alliance in December 2010.

Before his oneworld appointment, he spent 16 years working for US airlines and then headed start-up carriers in India and the Middle East.

He entered the airline industry in 1987 as a consultant, joining United Airlines full-time in 1989 as Manager Operations Research.  He remained with the airline until 1995, serving in several positions, including Vice-President Financial Planning and Analysis and Vice-President Finance and Treasurer.

He then moved to Delta Airlines, as Vice-President Marketing Development.

In 1996, he joined US Airways as Vice-President Financial Planning and Analysis.  In 1997, he was named its Senior Vice-President Planning and then, in 1999, Senior Vice-President Corporate Development and IT.  He served as US Airways' Senior Vice-President Alliances from 2003 to early 2005 - as the airline joined Star Alliance - before stepping up to become Executive Vice-President Marketing.  At the same time, he also led US Airways Express, the group's regional operation, as its President, from 2003 to 2005.  During this time, he played a central role in the restructuring of US Airways out of Chapter 11 bankruptcy and negotiating and planning its merger with America West. 

As the merger was completed in late 2005, he moved to India to launch IndiGo as its CEO.  After three years leading the Indian airline, he was recruited in late 2008 to serve as CEO of Saudi Arabia's SAMA Airlines.

Besides English, he speaks French, Italian and some Hindi.  Aged 52 and with US citizenship, he is a graduate of Stanford University.

About oneworld

oneworld is an alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.  oneworld member airlines include airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN Airlines, TAM Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines, SriLankan Airlines, and around 30 affiliates.   

Between them, these airlines:

  • Serve more than a thousand airports in 150 plus countries, with 14,250 daily departures.
  • Carry some 515 million passengers a year on a combined fleet of nearly 3,500 aircraft.
  • Generate more than US$ 140 million annual revenues.

oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Top tier cardholders (Emerald and Sapphire) enjoy access to more than 600 airport lounges. The most regular travellers (Emerald) can also use fast track security lanes at select airports and extra baggage allowances.

oneworld is currently the holder of seven international awards for airline alliances - named World's Best Airline Alliance in the 2015 World Airline Awards by the independent Skytrax airline quality ratings agency for the third year running, FlightStats Airline Alliance On-Time Performance Award 2014 for the second time running, Best Airline Alliance in the 2015 Business Traveller Awards for the third year running, in the Premier Traveler Best of 2014 Awards for the second year running, the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2014 Awards for the fifth year running, the World's Leading Airline Alliance in the 2014 World Travel Awards for the 12th year running, and Trazees Favourite Airline Alliance 2015 in its debut awards.


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