oneworld woos frequent flyers in Mainland China07 January 2011
oneworld®, the leading quality global airline alliance, today launches its first marketing drive in Mainland China - headlined with a special frequent flyer offer.
Cathay Pacific's Asia Miles travel reward programme is at the core of the frequent flyer offer. Residents of Mainland China signing up for Asia Miles and then flying on any oneworld member airline between 17 January and 17 April 2011 will receive a 1,000 Asia Miles bonus. If they fly on any two oneworld member airlines during the three months of the promotion, they will receive double Asia Miles for their flights.
Asia Miles was selected as the oneworld frequent flyer programme for the promotion because, as Asia's leading travel reward programme, it already has the biggest market presence in China of any of the oneworld airline programmes, with more than 300,000 members already enrolled.
Another key advantage is Asia Miles members can also earn and redeem rewards on two of Mainland China's biggest airlines, Air China and China Eastern, making it very attractive to customers in the country.
Asia Miles also has 400 non-airline partners including a number of Chinese banks and co-branded cards, enabling cardholders to earn and redeem rewards when they shop, stay at hotels or virtually whenever they spend money.
oneworld's China campaign also highlights the breadth of the alliance's network from China:
- From Beijing, its existing and designate members fly non-stop to 11 destinations - but with smooth and easy connections from those gateways to 400 more cities.
- From Shanghai the alliance's carriers operate to 12 points non-stop - with great transfers from there to some 475 points.
- From Cathay Pacific's Hong Kong hub, oneworld members serve 88 destinations non-stop - and nearly 750 with onwards connections - with affiliate member Dragonair linking 15 cities across the Mainland with Hong Kong.
The promotion will be supported by print, poster and on-line advertising campaigns and various other activities designed to raise awareness of the alliance and its member airlines.
oneworld Regional Market Development Manager Asia Akira Mori said: "China is today one of the world's biggest regions for air travel demand - yet awareness of the advantages that airline offers is low in comparison with most other places. This exciting campaign is designed to put that right, and make clear all the benefits that oneworld offers travelers in this important part of the world, with the overall aim of increasing market share for oneworld and our member airlines."
For full details of the oneworld Asia Miles, offer, see
oneworld brings together some of the best and biggest names in the airline business - American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév Hungarian Airlines, Mexicana, Qantas, Royal Jordanian and S7 Airlines, and around 20 affiliates including American Eagle, Dragonair, LAN Argentina, LAN Ecuador and LAN Peru. airberlin and India's Kingfisher Airlines are both members elect. Between them, these airlines:
- Serve almost 900 airports in nearly 150 countries, with some 9,500 daily departures.
- Offer more than 550 airport lounges for premium customers.
- Carry 340 million passengers a year.
- Operate a combined fleet of almost 2,500 aircraft.
- Generate around US$90 billion annual revenues in total.
oneworld enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined oneworld network and more airport lounges. oneworld also offers more alliance fares than any of its competitors.
oneworld is current holder of three of the four leading international awards for airline alliances - named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2010 Awards, World's Best Alliance in the 2010 World Airline Awards and the World's Leading Airline Alliance in the 2010 World Travel Awards, retaining that title for the eighth year running.