Roger Blackburn

Roger Blackburn is oneworld’s Vice President - Commercial and Loyalty. In this role he leads the commercial team, overseeing corporate revenue, events, and alliance fare products, as well as the development of oneworld’s loyalty proposition. A member of the alliance’s leadership team for the past six years, Roger has led several key initiatives, including the creation of oneworld’s first two branded lounges.

With more than 35 years of experience in the aviation industry, Roger previously held a number of senior roles at British Airways. These included leading the Commercial Performance team, where he optimized revenue performance across commercial functions and managed communication of the revenue narrative to internal and external stakeholders. He also headed the strategy and business planning functions, including the Operational Research group.